My Framer Site

Sunlesspro

Launching a professional skincare and sunless-tanning brand

Overview

Sunless, Inc. set out to build a sunless-tanning brand strong enough to stand on its own at retail — SunlessPro, a collection built around bold, botanical-infused formulas that later expanded with SunlessPro Advanced, a premium cosmeceutical-grade tier that launched at the industry's largest annual trade show.

My role

Visual Design

Art Direction

Website Design

Packaging Design

focus

Product launch collateral

Retail materials

Brochure & sales collateral

Website design

The Opportunity

A sunless skincare brand built to cut through a crowded market

SunlessPro needed to stand out as a professional-grade collection in a crowded sunless-tanning market, with campaign materials, sales collateral, and a retail website that could carry that positioning from shelf to screen. I led visual design on key pieces of the launch system, including the retail website, product booklet, brochure, and travel kit packaging, while contributing to the broader collateral push.

The brand evolved to a more premium, lighter aesthetic as SunlessPro Advanced was added to the collection — a cosmeceutical-grade tier for face and body, positioned as a natural extension of the brand.

Key contributions

Led design for the SunlessPro launch system across print, packaging, and digital
Contributed to campaign collateral for SunlessPro Advanced, including die-cut, foil-stamped print pieces
Built and led design of the SunlessPro retail website from concept through launch
Supported studio and on-location photoshoots - location scouting, shot list, on-set direction, and final retouching